LANCEL

For the launch of Lancel’s new “Christmas Portrait” campaign for Winter 2019, Crumble Production transformed the Lancel boutique on Place de l’Opéra into a grand family apartment.

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The concept: The LeLanc family is hosting a Christmas dinner, and spectators are invited to join as if they were part of the family. Immersed in a warm holiday atmosphere, they are invited to play a round of “Who Am I?” before ending with an impromptu photo shoot session.

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Capacity: 25 guests at the table simultaneously / 250 participants in total